January 12, 2010 - Nelly was seen representing Ford at the 14th Annual Urban Wheel Awards which brought together top government officials and automotive executives with minority suppliers and dealers to recognize the stimulation of minority business development. Hosted by Actress LisaRaye, the event took place at the new Sound Board Theatre in the MotorCity Casino Hotel.

Held during press week of the North American International Auto Show (NAIAS), the theme for this years program was Stimulating Minority Business Development. To raise awareness of its importance, top government officials and Detroit politicians have been invited to present awards to automotive companies and suppliers.

The auto industry has consistently been a leader in developing minority businesses, said Randi Payton, president of On Wheels Media. Minority suppliers, dealers and businesses should not be overlooked during the federal governments stimulus of the industry with many companies receiving grants from the Department of Energys Advanced Vehicle Technology Program.

The Urban Wheel Awards brings together more than 2,000 auto executives, media, suppliers, dealers, celebrities and community leaders to honor the auto industry for its outstanding achievements in minority business development.

This years awards include: 2010 Urban Car and Truck of the Year, and the inaugural Urban Green Vehicle of the Year; Four Lifetime Achievement awards, along with an Urban Wheel Pioneer Award; Diversity Leadership, Advanced Vehicle Technology; and Stimulating Minority Business Development awards, presented to bring the auto industry and government together in a positive setting.

Lifetime Achievement honorees include Susan Au Allen, president of the US Pan Asian American Chamber of Commerce; Juanita Doby, vice president of Diversity and Human Resources at Volvo Cars North America; Irma Elder, philanthropist and auto dealer; and Rod Gillum, retired General Motors, vice president, Corporate Responsibility and Diversity.

A Pioneer Award will be presented to Rev. Jesse L. Jackson Sr. for his tireless advocating of minority supplier/dealer development in the auto industry and engendering the establishment of the National Association of Minority Automobile Dealers (NAMAD).